Atlantic Active Alliance

Logo and visual identity for Atlantic Active Alliance, a network for people who are working to promote active transportation across Nova Scotia.

July 2019
Halifax, NS, Canada
I was assigned to design a logo and identity for a new organization in Halifax that would express its purpose, as a union with a focus on Active Transportation.
The idea of this logo is inspired by a trail that is broken into nodes and signifies connectivity and networking. Trail sections are connected together with a node and form a smallcap ‘a’. Smallcap letters are rounded and flexible which gives an activity and movement feeling. To maintain this sense, bright and high contrast colours are used.
Museo Slab a slab serif typeface is chosen for headers and accompanying Usual s sans serif typeface for copy content of the materials.

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