Inspire Creative Agency
Branding and identity design
Erbil, Iraq / 2012
I was assigned by a design agency to design a logo for a general trading company named Black Iris which were starting a new business in Erbil, Iraq. Design of the logo should have been general without referring to any specific industry and to look luxe and represent the firm with multiple foci like export/import, oil and gas, IT, and residential construction.
To address client desire for a strong symbol coupled with a modern word-mark, I chose to simplify an image of an Iris in combination with a transitional typeface. The gold and black colour scheme were to express luxurious. I also decided to separate the gold icon form the with a gold logotype in the identity to lead the eye through the design.