2019 Nova Scotia Planning Conference

Book Design, Brand Identity


Visual identity designed for 2019 Nova Scotia Planning Conference. This conference took place in Halifax with a focus on housing.

Date
April 2019
Location
Halifax, NS, Canada
Client
NSPDA and LPPANS
Collaborators
Upland Planning + Design Studio

Each year the Licensed Professional Planners Associations of Nova Scotia (LPPANS) and the Nova Scotia Planning Directors Association (NSPDA) are organizing a conference in Nova Scotia to discuss the needs of our community for an appropriate living. 2019 Nova Scotia Planning Conference took place in Halifax, focusing on housing. For this year, I was asked to design a new identity.

The identity of the conference was inspired by the visual quality of Habitat 67 and the notion that providing adequate housing requires the coming together of many elements in a variety of configurations. 

I used three blocks in the identity, stacked on top of each other to create nine different configurations. Each configuration is forming a house. These arrangements also are signifying a discovery process by examining different configurations—exploring to find a better solution for housing. The wordmark “2019 Nova Scotia Planning Conference” is designed with “Frank New” a sans serif typeface. This typeface, in coordination with the other elements of the identity, provides a legible, simple and forward-looking message to the audience.