Atlantic Active Alliance

Interactive and Web, Logo, Visual Identity

A logo and visual identity for Atlantic Active Alliance a network for people who are working to promote active transportation across Nova Scotia.

Jul 2019
Halifax, NS, Canada
Ecology Action Centre
Upland Planning + Design Studio

I was assigned to design a logo and identity for a new organization in Halifax that would express its purpose as a union with a focus on Active Transportation. The idea of this logo is inspired by a trail that is broken into nodes and signifies connectivity and networking. Trail sections are connected with a node and form a smallcap ‘a’ letter. Smallcap letters are rounded and flexible which gives an activity and movement feeling. To maintain this sense, bright and high contrast colours are used. Museo Slab, a slab serif typeface, is chosen for headers accompanying Usual a sans serif typeface for copy content of the materials.