ExaByt

Brand Identity


Visual identity for an IT firm based in Erbil.

Date
Jul 2013
Location
Erbil, Iraq
Client
Inspire Creative Agency

ExaByt is an IT company based in Erbil, Iraq. I was assigned to redesign their brand and develop their corporate identity. ExaByt was happy with the concept of their logo, but they needed some level of improvement.

ExaByt’s old logo had several colour gradients and small typeface, which caused problems in printing small materials like a business card. Since they were using this logo for a long time, I decided to keep the design and simplify it by changing the colours from gradient to solid and remove their tagline from the logo and make it more legible. The blue colour is adopted from the logo to perform the primary role in the new visual identity in combination with white material.