Night Creature Exposed

Brand Identity


Visual identity for an event to learn about Brown Bats in the Museum of Natural History in Halifax.

Date
Mar 2016
Location
Halifax, NS, Canada
Client
Museum of Natural History

What is the value of a museum to society in this day and age? Our goal was to improve the relationship between our community and the Museum of Natural History in Halifax. Through our research, we discovered that the museum is losing its visitors. Most people between the ages of 17 to 40 spend their free time on social media, in cafés, cinemas, and outdoor activities.

Based on a survey from the above age group: services, programs, age, lack of proper announcement of exhibits, and the building of the museum are reasons people not making a return visit to the museum. Creating an event for Halloween 2017 was the idea to gather people in the museum. My role in this project was to design a logo and visual identity for this event.

One of Nova Scotia’s most fascinating geological features, Hayes Cave, a habitat for the Brown Bat, is a natural fit for a Halloween event with the recent fascination with vampires in movies. Since 2011 White Nose Syndrome has been responsible for a significant decline in the population of the Brown Bat. By inviting audiences to this event, they learn the importance of these creatures in our ecosystem. And can take part in helping to save bats.

Based on this research, we used the bat as part of our concept to design Halloween 2017 events. Bats revealing their bodies when they open their wings was my inspiration. This idea led me to “exposed” as a metaphor for this project and as a result, the event name became “NIGHT CREATURES EXPOSED.”