2019 Nova Scotia Planning Conference

Book Design, Brand Identity


Visual identity designed for 2019 Nova Scotia Planning Conference. This conference took place in Halifax with a focus on housing.

Date
April 2019
Location
Halifax, NS, Canada
Client
NSPDA and LPPANS
Collaborators
Upland Planning + Design Studio

Each year the Licensed Professional Planners Associations of Nova Scotia (LPPANS) and the Nova Scotia Planning Directors Association (NSPDA) are organizing a conference in Nova Scotia to discuss the needs of our community for an appropriate living. 2019 Nova Scotia Planning Conference took place in Halifax, focusing on housing. For this year, I was asked to design a new identity.

The identity of the conference was inspired by the visual quality of Habitat 67 and the notion that providing adequate housing requires the coming together of many elements in a variety of configurations. 

I used three blocks in the identity, stacked on top of each other to create nine different configurations. Each configuration is forming a house. These arrangements also are signifying a discovery process by examining different configurations—exploring to find a better solution for housing. The wordmark “2019 Nova Scotia Planning Conference” is designed with “Frank New” a sans serif typeface. This typeface, in coordination with the other elements of the identity, provides a legible, simple and forward-looking message to the audience.

Bicycle Wayfinding Guide

Book Design, Brand Identity, Wayfinding and Signage


This guidebook is designed to keep the wayfinding system consistent through the network in Nova Scotia and provide a better experience for cyclists.

Date
March 2019
Location
Halifax, NS, Canada
Client
Bicycle Nova Scotia
Collaborators
Upland Planning + Design Studio

Across Nova Scotia, communities are taking significant steps to improve and build new cycling and active transportation networks that span municipalities, regions and, in some cases, the entire province. Concurrently, Bicycle Nova Scotia is also actively planning and developing the Blue Route—a 3,000-kilometre provincial cycling network of bicycle routes on rural roads, on-street bikeway facilities, pathways and trails.

Following bike route development in Nova Scotia, each community group throughout the province is implementing and installing separate wayfinding tools on different trails and bicycle routes. Once all the routes are being completed, it will consist of many junctions, routes and connections. Different sign styles and approaches on a complicated province-wide network may confuse and overwhelm visitors as they carry on their journey. Our mission was to design a consistent wayfinding system through the network to provide a better experience for both local and touring cyclists. The guide should help route managers collaborate, coordinate and plan their operations to provide enhanced user experiences through consistent wayfinding conventions. My role in this project was to design the layout of the guide and draw all the illustrations and production files for the signage system.

Fundy Salmon Recovery

Book Design


Fundy Salmon Recovery is a book to honour the members of the Fundy Salmon Recovery project and those who passionately helped in the conservation of Atlantic salmon.

Date
July 2017
Location
Alma, NB, Canada
Client
Parks Canada

Fundy Salmon Recovery (FSR) is a conservation program by Parks Canada in New Brunswick to return the salmon back to nature. The objective of this project was to design a coffee table book to honour the members of Fundy Salmon Recovery and those who passionately helped in the conservation of Atlantic salmon.

My suggestion was to tell a story by showing the conservation process from the beginning to the end. FSR provided over 500 photographs that have been taken during their conservation process, which was a bit challenging to select from. Most selected photos in this book besides telling part of a story are showing facilities, equipment or people who were involved in this project.

In total, 83 photos are shown in this book, which all are selected with the client’s collaboration. This book is bilingual, with the actual size of the book is square 7.5″ with perfect binding and wrapped hardcover.

Halifax Cycling Guide

Book Design


Halifax Cycling Guide is a booklet for immigrants and those who like riding a bike to overcome their obstacles by learning and beginning to bike.

Date
May 2016
Location
Halifax, NS, Canada
Client
Personal project

This design research Was part of my studies at NSCAD University. In this research, I am trying to find the obstacles that stop immigrants from cycling in Halifax and provide solutions to overcome these obstacles. Many of us in Halifax love to commute with a bike every day. Though not all people feel safe to ride a bike in this city. For immigrants, their challenge is not just about safety. Also, language, rules and regulations, knowing the city, where to find a bike or get maintenance are some of the obstacles that many immigrants are facing.

Canada is welcoming thousands of immigrants every year from all around the world. Most immigrants are from countries like the UK, China, the Philippines, the USA, India, Egypt, Israel, Bhutan, Iran, and Germany. Cultural diversity makes determining these obstacles even harder. For instance, in some cultures, it is not common for women to ride a bike. In some others, riding a bicycle without a helmet and lights is popular. Not to mention, some immigrants do not know how to ride a bike. Being in Canada stops some immigrants from cycling until they learn the Canadian traffic rules and regulations. Another barrier which most newcomers are facing is language comprehension. Lack of language skills is stopping many immigrants from communicating with others or learning traffic rules.

This booklet is the result of my research and helps to overcome cycling obstacles to new arrivals by sharing information. In this booklet, I am sharing the most basic information anyone needs to start cycling. This booklet is divided into three sections: first, Getting Around, which is mostly about safety, do’s and don’ts, cycling rules and signs. Second, General Tips, which Introduces bike anatomy and more safety points. Third, Halifax Bike Resources, which lists information about cycling organization or helps users to find or maintain your bike.

Good and Cheap Cookbook

Book Design


This book is written by Leanne Brown and shares the ideas of how easy it can be to cook with minimums to nourish our bodies and satisfy our tastes.

Date
Jan 2016
Location
Halifax, NS, Canada
Client
Personal project