Musquodoboit Trailways

Brand Identity, Wayfinding and Signage


New visual identity and signage systems for Musquodoboit Trailways to help attract new visitors.

Date
July 2019
Location
Halifax, NS, Canada
Client
Musquodoboit Trailways Association
Collaborators
Upland Planning + Design Studio

The Musquodoboit Trailways Association (MTA) is a nonprofit community organization that manages 41 kilometres of non-motorized trails in the Musquodoboit Harbour areas. The trail network is anchored by the Musquodoboit Trailway, a 15-kilometre rail-trail that connects to the Gibraltar Trailhead. The rail-trail provides access to another 26 kilometres of wilderness trails that meander through pristine natural environments and scenic vistas. 

Currently, the MTA relies on its website and a kiosk at the trailhead. But, these maps and kiosks are getting old and outdated and do not appropriately convey the quality of the trails. We have asked to design a new logo and identity for Musquodoboit Trailway Association (MTA) and also update their current map and refresh all their signage systems to help attract new visitors.

This project is still in progress and at this point, we have developed a new logo and identity with a new map that can go on trailhead signs brochures and online maps on MTA’s website. The new map is updated with the current situation of the trail and highlights the available amenities within the trail. My role in this project was to design a trail map, a logo, and an identity for the trail.

Atlantic Active Alliance

Brand Identity, Digital


Logo and visual identity for Atlantic Active Alliance, a network for people who are working to promote active transportation across Nova Scotia.

Date
July 2019
Location
Halifax, NS, Canada
Client
Ecology Action Centre
Collaborators
Upland Planning + Design Studio

I was assigned to design a logo and identity for a new organization in Halifax that would express its purpose, as a union with a focus on Active Transportation.

The idea of this logo is inspired by a trail that is broken into nodes and signifies connectivity and networking. Trail sections are connected together with a node and form a smallcap ‘a’. Smallcap letters are rounded and flexible which gives an activity and movement feeling. To maintain this sense, bright and high contrast colours are used.

Museo Slab a slab serif typeface is chosen for headers and accompanying Usual s sans serif typeface for copy content of the materials.

2019 Nova Scotia Planning Conference

Book Design, Brand Identity


Visual identity designed for 2019 Nova Scotia Planning Conference. This conference took place in Halifax with a focus on housing.

Date
April 2019
Location
Halifax, NS, Canada
Client
NSPDA and LPPANS
Collaborators
Upland Planning + Design Studio

Each year the Licensed Professional Planners Associations of Nova Scotia (LPPANS) and the Nova Scotia Planning Directors Association (NSPDA) are organizing a conference in Nova Scotia to discuss the needs of our community for an appropriate living. 2019 Nova Scotia Planning Conference took place in Halifax, focusing on housing. For this year, I was asked to design a new identity.

The identity of the conference was inspired by the visual quality of Habitat 67 and the notion that providing adequate housing requires the coming together of many elements in a variety of configurations. 

I used three blocks in the identity, stacked on top of each other to create nine different configurations. Each configuration is forming a house. These arrangements also are signifying a discovery process by examining different configurations—exploring to find a better solution for housing. The wordmark “2019 Nova Scotia Planning Conference” is designed with “Frank New” a sans serif typeface. This typeface, in coordination with the other elements of the identity, provides a legible, simple and forward-looking message to the audience.

Bicycle Wayfinding Guide

Book Design, Brand Identity, Wayfinding and Signage


This guidebook is designed to keep the wayfinding system consistent through the network in Nova Scotia and provide a better experience for cyclists.

Date
March 2019
Location
Halifax, NS, Canada
Client
Bicycle Nova Scotia
Collaborators
Upland Planning + Design Studio

Across Nova Scotia, communities are taking significant steps to improve and build new cycling and active transportation networks that span municipalities, regions and, in some cases, the entire province. Concurrently, Bicycle Nova Scotia is also actively planning and developing the Blue Route—a 3,000-kilometre provincial cycling network of bicycle routes on rural roads, on-street bikeway facilities, pathways and trails.

Following bike route development in Nova Scotia, each community group throughout the province is implementing and installing separate wayfinding tools on different trails and bicycle routes. Once all the routes are being completed, it will consist of many junctions, routes and connections. Different sign styles and approaches on a complicated province-wide network may confuse and overwhelm visitors as they carry on their journey. Our mission was to design a consistent wayfinding system through the network to provide a better experience for both local and touring cyclists. The guide should help route managers collaborate, coordinate and plan their operations to provide enhanced user experiences through consistent wayfinding conventions. My role in this project was to design the layout of the guide and draw all the illustrations and production files for the signage system.

Night Creature Exposed

Brand Identity


Visual identity for an event to learn about Brown Bats in the Museum of Natural History in Halifax.

Date
Mar 2016
Location
Halifax, NS, Canada
Client
Museum of Natural History

What is the value of a museum to society in this day and age? Our goal was to improve the relationship between our community and the Museum of Natural History in Halifax. Through our research, we discovered that the museum is losing its visitors. Most people between the ages of 17 to 40 spend their free time on social media, in cafés, cinemas, and outdoor activities.

Based on a survey from the above age group: services, programs, age, lack of proper announcement of exhibits, and the building of the museum are reasons people not making a return visit to the museum. Creating an event for Halloween 2017 was the idea to gather people in the museum. My role in this project was to design a logo and visual identity for this event.

One of Nova Scotia’s most fascinating geological features, Hayes Cave, a habitat for the Brown Bat, is a natural fit for a Halloween event with the recent fascination with vampires in movies. Since 2011 White Nose Syndrome has been responsible for a significant decline in the population of the Brown Bat. By inviting audiences to this event, they learn the importance of these creatures in our ecosystem. And can take part in helping to save bats.

Based on this research, we used the bat as part of our concept to design Halloween 2017 events. Bats revealing their bodies when they open their wings was my inspiration. This idea led me to “exposed” as a metaphor for this project and as a result, the event name became “NIGHT CREATURES EXPOSED.”

ExaByt

Brand Identity


Visual identity for an IT firm based in Erbil.

Date
Jul 2013
Location
Erbil, Iraq
Client
Inspire Creative Agency

ExaByt is an IT company based in Erbil, Iraq. I was assigned to redesign their brand and develop their corporate identity. ExaByt was happy with the concept of their logo, but they needed some level of improvement.

ExaByt’s old logo had several colour gradients and small typeface, which caused problems in printing small materials like a business card. Since they were using this logo for a long time, I decided to keep the design and simplify it by changing the colours from gradient to solid and remove their tagline from the logo and make it more legible. The blue colour is adopted from the logo to perform the primary role in the new visual identity in combination with white material.