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Musquodoboit Trailways

Brand Identity, Wayfinding and Signage


New visual identity and signage systems for Musquodoboit Trailways to help attract new visitors.

Date
July 2019
Location
Halifax, NS, Canada
Client
Musquodoboit Trailways Association
Collaborators
Upland Planning + Design Studio

The Musquodoboit Trailways Association (MTA) is a nonprofit community organization that manages 41 kilometres of non-motorized trails in the Musquodoboit Harbour areas. The trail network is anchored by the Musquodoboit Trailway, a 15-kilometre rail-trail that connects to the Gibraltar Trailhead. The rail-trail provides access to another 26 kilometres of wilderness trails that meander through pristine natural environments and scenic vistas. 

Currently, the MTA relies on its website and a kiosk at the trailhead. But, these maps and kiosks are getting old and outdated and do not appropriately convey the quality of the trails. We have asked to design a new logo and identity for Musquodoboit Trailway Association (MTA) and also update their current map and refresh all their signage systems to help attract new visitors.

This project is still in progress and at this point, we have developed a new logo and identity with a new map that can go on trailhead signs brochures and online maps on MTA’s website. The new map is updated with the current situation of the trail and highlights the available amenities within the trail. My role in this project was to design a trail map, a logo, and an identity for the trail.

Bicycle Wayfinding Guide

Book Design, Brand Identity, Wayfinding and Signage


This guidebook is designed to keep the wayfinding system consistent through the network in Nova Scotia and provide a better experience for cyclists.

Date
March 2019
Location
Halifax, NS, Canada
Client
Bicycle Nova Scotia
Collaborators
Upland Planning + Design Studio

Across Nova Scotia, communities are taking significant steps to improve and build new cycling and active transportation networks that span municipalities, regions and, in some cases, the entire province. Concurrently, Bicycle Nova Scotia is also actively planning and developing the Blue Route—a 3,000-kilometre provincial cycling network of bicycle routes on rural roads, on-street bikeway facilities, pathways and trails.

Following bike route development in Nova Scotia, each community group throughout the province is implementing and installing separate wayfinding tools on different trails and bicycle routes. Once all the routes are being completed, it will consist of many junctions, routes and connections. Different sign styles and approaches on a complicated province-wide network may confuse and overwhelm visitors as they carry on their journey. Our mission was to design a consistent wayfinding system through the network to provide a better experience for both local and touring cyclists. The guide should help route managers collaborate, coordinate and plan their operations to provide enhanced user experiences through consistent wayfinding conventions. My role in this project was to design the layout of the guide and draw all the illustrations and production files for the signage system.

Fogo Island Trails

Wayfinding and Signage


This signage system is designed to improve the overall experience of trail users in Fogo Island.

Date
October 2018
Location
Fogo Island, NL, Canada
Client
Town of Fogo Island
Collaborators
Upland Planning + Design Studio

The Town of Fogo Island has been developing new trails within the island and maintained its existing trails. The trail network will enable visitors to immerse themselves in the spectacular natural beauty of Fogo Island. Our mission was to develop trail signage for seven destinations throughout the island. Trails are becoming popular economic development tools and bringing the opportunity to become an effective platform for a healthy and active lifestyle. 

The design of the sign family inspired by the recent modern architecture occurred on the island. The sign family includes trail markers, identification signs, directional posts and trailhead kiosks to improve the overall visitors and users’ experience. Wayfinding signage, through maps and directional sign panels, will help trail users comfortably and conveniently find their way around.  At the time I joined Upland, they had developed the concept of the signage system. My role in this project was to refine the concept and develop a map for each trailhead, prepare signage schedules and production drawings for each trail.